The Caroline Werner Gannett Project 2007-08
Dan Ariely

Dan Ariely

behavioral economist


“Who Put the Monkey in the Driver's Seat?”

When: Wednesday, September 29, 2010 at 8:00PM
Where: Webb Auditorium (Building 7A)

Dan Ariely is the Capstone Speaker for the 2010-2011 speaker series.

Talk Description:

Dan Ariely will discuss how the principles of behavioral economics can help us understand some of the irrationalities that influence everyday behavior, including the choices that we make when it comes to pricing, the effects that expectations have on our decisions, and the factors that cause us to behave dishonestly.


Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also a founding member of the Center for Advanced Hindsight.

In addition, Dan is the author of the New York Times Bestseller Predictably Irrational: The Hidden Forces that Shape Our Decisions (Published in Feb 2008), and The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home (June 2010).

Using simple experiments Dan studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. His experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom.

Dan earned a bachelor’s degree in psychology from Tel Aviv University, his master’s and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University.

His research has been published in leading psychology, economics, and marketing and management research journals, and has been featured occasionally in the popular press (The New York Times, the New Yorker magazine, The Washington Post, The Financial Times, etc). He is a regular contributor to Marketplace on National Public Radio.

Links: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home